Production Realty

Let us build you a phone system around your needs, not ours. 

 

We are pleased to work with Production Realty and watch them grow.  They now have two locations and have more then doubled their number of agents.  And with the virtual extensions they are able to add new agents quickly and easily to their phone system. 

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

Fully Managed

50% Cost Reduction

From The Client

"As a business owner I am always looking to improve my business in any way possible.  As a realtor one of the tools of our trade is our phones.  I had already made the move to internet based phones and was happy with the results,   however it took us over thirty days to get it running the way we wanted.  Then I spoke with 50TEL, a local phone company located here in Jackson.  They analyzed my current costs and were able to reduce them by almost half.  Along with the cost reduction we also now have unlimited lines, so we can have every agent on the phone at once and still get incoming calls." 

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